Many business owners, in the rush to get new customers, miss one of the easiest selling opportunities available to them. Your current customers can help you secure additional work in two ways, namely with the ability to sell them additional work and in giving you referrals to other interested customers.
The key to getting this easy work though is follow up. Many businesses don't like to follow up with their current customers. They feel they are too busy or they think they will get a complaining customer by following up. The tragedy in this mind set is that one, most customers will give great reviews if given a little attention. A customer who receives regular phone calls is more likely to want to do business with the company calling when needed and is also more likely to refer the company to their friends. The other thing to consider is that if your customer does have a concern and you don't follow up with them, they might complain to their friends and give you the "word of mouth" advertising you don't want.
CTi Dealers who are good at getting referrals and additional work normally follow up with the customer a couple of weeks after the initial installation, and then follow up every 2-3 months to check in.
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