Inside Work

As Summer comes to a close, your advertising should start focusing on work that can be done inside the home. Kitchen floors, foyers, basements, garage floors, workshops are all candidates for the various CTi Systems. Which system is best for each situation? Below are some suggestions:



Kitchens and Foyers: CTi can provide a custom built, truly unique look with its Euro Bond product line. Granite, marble and other natural stone looks can be achieved on not only the countertops but these looks can also be done on the floors to match. This gives the kitchen or bathroom a beautiful, custom built look for a fraction of the cost when compared to the natural stone alternative.



In addition, you can also install the Stone Classic look on kitchen floors. This natural stone look has a more "earthy" appearance than the Euro Bond and can provide the customer with a beautiful, natural, "rougher" look. The Flat Floor Finish can give the customer more of a marble type appearance and can provide a more refined overall appearance. The Acrylistain application can provide a lower cost, acid tinted look that is great for an area where you would want a comfortable, homey feel.



Garage Floors and Workshops: The CTi Durafleck product line is the most popular solution to giving the garage a showroom appearance. Not only will the floor be easier to maintain once the Durafleck is installed, but it will also become brighter and add value to the home vs. having plain, gray concrete. In addition to the Durafleck, you can also install the Color Blend application. This application uses the Hallmark products but provides a smoother, easier to clean floor. The Acrylistain application is becoming a more popular application in these areas as well where the husband wants to create more of a "man cave" for his workshop area and wants darker color combinations because of that.



Basements: The basement can be one of the most popular places in the house during the Winter months. The Stone Classic finish can give a basement that earthier look that goes well with exposed beams in the ceiling and a "lodge" type appearance. The Euro Bond can dress up a basement like no other product. Take a plain concrete floor and turn it into something truly spectacular and then do the counters for the wet bar area or the mini kitchen. Again, the Acrylistain application can be used here as well.



Sealers: Obviously the looks are what the customer likes most about the interior floors a CTi Dealer can provide, but what about ease of maintenance and durability? CTi offers interior sealers that can provide the customer with a tough, easy to clean surface. The Rapid Armor Interior can give you a low odor, rapid setting sealer when installing the product while giving the customer a chemical resistant, easy to maintain coating that will keep its beauty for years. Even after years of wear and tear, a coat of simple household wax will immediately bring the floor back to life.



In addition to the Rapid Armor interior, CTi provides a water borne, low odor urethane in its Aquathane 6000. This sealer is great for garage floors and other interior applications. It is chemical resistant and will withstand the abuse it gets with cars driving in and out of the garage along with the salts and other chemicals that fall on it throughout the year.



When installing the CTi products inside, the balance you have to strike with the customer is ease of maintenance vs. non-slip. Obviously, the smoother you install a floor, the less friction it provides when wet. This can lead to problems down the road in areas that see a lot of water or other materials that cause the floor to become slick. If you put too much texture into the floor, the textured areas trap dirt and make the floor harder to rinse off or mop.